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While most marketing firms work to sell any product or service, Sphinx is built on a deeper purpose:

catalyzing social &
environmental
evolution.

Conscious work is sacred activism;
and, the planet needs us in full force.

5 KEYS TO UNLOCK THE FEMININE PRINCIPLE FOR GREATER SUCCESS

 

Success is no longer just about conversions, it’s also about living a life that resonates with your values and finding true fulfillment on every level. My business model helps to create a culture where feminine principles are valued and honored within ourselves, our relationships, our projects and the world. 

 

So, what is the Feminine Principle, anyways?

Quickly put, it is operating from being as opposed to doing. It is consciousness over ego, a felt sense rather than a thinking sense. 

It is not gender based and is very counter to the model we have inherited in our current patriarchal society which promotes incessant pushing and operating for personal fame and power at any cost to others or the planet. The Feminine Principle aims for a sustainable work/life balance in which our entire being is engaged and fulfilled, uplifting the collective and honoring interdependence.

 

Through this approach, we tap back into our whole presence, our true mission and into a new paradigm of leadership. 

Let’s explore the tools I use to lead with deeper presence & higher purpose:

 

Lead with Heart

By hand-selecting my clients, I can promise to nurture my projects with genuine care. I follow Kahlil Gibran’s words: ‘Work is love made visible.’ When my values are aligned with my work, I step into a state of service, not effort. I am focusing more on bringing value to my clients and to the world, rather than cheap marketing tricks; I step out of the rat race and into my soul’s purpose. Working from my deepest passion, I find my projects to be soul-igniting which helps me to truly enjoy the process. When I operate from this joy and care, the quality of my work improves as well as the quality of my life. There is less compartmentalization of work/play and I often find myself lighting up with inspiration “off the clock” because I am genuinely inspired about what’s brewing.

Embrace the Journey

Because I value the process as much as the results, I do not pressure my clients or my projects  to adhere to one strict formula. One size does not fit all. While I set up a solid base structure for supreme planning and pre-production, when it comes time to create, I always keep my finger on the pulse of the creative process. I stay adaptable and resilient, making room for the project as it unfolds, rather than just our linear agenda. Of course, I honor set goals and timelines, but it is vital to recognize that a project may need more intensive focus than previously expected. Sometimes, we need to reallocate the budget, adjust the timeline or shift creative directions. Launching a new platform is very much like giving birth- some babies come out in three fast pushes while others need three days of steady labor. I find that being too rigid, rushing or trying to cut corners only compromises the project, the client relationship and the energetic tone of the project itself. I work closely with my clients to achieve a balance between production and process so that the entire project is valued from beginning to end.

Harness Sensuality

Breathe, center, ground, open, repeat. It’s so easy in our society to glorify the hustle, overwork ourselves and still feel that we’re never enough. We must actively relax in order to give way to a deeper truth. We are animal creatures, not machines, and it is vital that we prioritize our nervous systems when at work. I see my sensuality as a strength, keeping me rooted and real, alive and well. It is this same sensitivity that empowers me to create rich, compelling work. I must always care for my self as the primary instrument so that I step into my tasks resourced and ready. When I find myself starting to feel strained, I know it is time to step away, even if briefly, in order to reset my system. Short walks, slow stretches, mini dance parties, cups of tea and deep breaths are all part of my daily work routine. Then, I am relaxed, inspired and there is no push or rush. Ironically, tasks are accomplished easier and faster and I do no burnout due to stress spikes. This quality of presence magnetizes me toward a higher consciousness and boosts my effectiveness every time.

 

Track Rhythms

In our culture of fast-fast-go-go-more-more, everybody just wants to get to the finish line. The problem with this approach is that we often find ourselves knee-deep in a project with poor-planning that later needs a lot of revamping. Ouch. There’s nothing worse than realizing your “short-cut” approach is actually going to cost you more. I take the time to see a project with hawk-eye view before I even begin. Making the time for pre-production isn’t always thrilling or glamorous, but it sets the foundation for the production work to be enjoyable, efficient and inspired. With this insight, I can carefully pace myself for the long run. Investing the time to build a solid foundation is always worth it and helps me embrace those last details as they come down the pipeline before launch. There’s a saying that goes something like: when you’re 90% of the way done, you’re half way there. It’s so true and exactly why it’s so important to keep a sense of overview from start to finish.

Attune to Intuition

When at the drawing board, I listen with my heart and body, even though that goes against the social norms in my field. I attune deeply to others, the project itself and the collective hum in order to read between the lines in all of my engagements. Oftentimes, through this approach, I discover hidden gems just under the surface; sometimes, I will detect the invisible barrier that is stagnating the process. This insight will spark inspiration and help me to unlock the unseen potential for my clients, our collaborative dynamic and for the project itself. Prioritizing my intuition will save me so much time and energy in the long run. The guidance I receive from this flow-state will propel my clients into a trajectory that is more aligned and true than what was previously visible by only the logical mind.